As globalisation is taking over the world, businesses are targeting international audiences to grow and promote their brand. A campaign that is specifically targeted towards international customers requires that the message is well perceived by them such that it resonates and leaves a strong impression on their minds. A good voice over enables a call to action, and this becomes significant only when the script is customised according to the market's language and needs.
Source : http://www.edustudy.org/blogs/detail/translation-nuanes-for-audio-scripts-languagenobar-89