In today’s era, not only is the internet delivering additional services to the consumer, but traditional media consumption is also transitioning to online platforms. Now that OTT services are changing how we watch television programming, it has also changed how advertisers approach their audience. OTT (Over the top) refers to the digital content provided via the internet rather than a cable or satellite provider. The group of devices commonly classified as OTT include streaming boxes, HDMI sticks, Smart TV, Game consoles, DVR set-top boxes and Internet-enabled smart blu-ray/DVD players.
The popularity of OTT platforms can be assessed by the fact that Netflix - one of the most popular OTT platforms has over 182 million subscribers from all over the world! As Amazon Prime, Disney+ Hotstar, Zee5, Sony Liv, Voot and other platforms are growing exponentially, it is safe to say that the video medium is being reshaped by OTT video streaming providers.
OTT advertising is an individualized and targeted content provided to the viewers while they stream any show. Thanks to OTT, advertisers can expand their audience reach that previously was only available on traditional TV. Putting it another way - there’s a broad, young and diverse audience that wants to watch your commercials. It’s OTT devices that will deliver your company’s message to them.
https://www.voyzapp.com/blog/crafting-profitable-audio-video-commercials-for-ott-platforms