For the past 12 years, the Indian Premier League (IPL) continues to captivate the audience – not just for the sportsmanship and the game itself, but for the amazing commercials. While the IPL campaigns have been generating a lot of excitement and conversations, celebrating the fan frenzy, the cricket superstars, the carnival-like atmosphere and fast-paced Twenty-20 cricketing action, it is actually the advertisements that go on to define what it is to be the best-of-the-best in the industry.
IPL is as much about advertising and promotion, as it is about cricket. Ever since the dates have been announced, the finest advertising brains of the country have been coming up with fresh advertisements to lure the audience. Great advertisements stem from the notion that brands want to create a winning perception about the product and/or service they are offering and they ultimately want their target audience to take actions and purchase their products or services.
https://www.voyzapp.com/blog/ipl-advertisements-how-professional-voices-drive-the-market