When you think about Vodafone (then Hutch), what comes to mind? "You and I in this beautiful world!" You just sang it in your head didn’t you? That’s the power of a catchy jingle.
Jingles have the power to bring back the nostalgia of a simpler time and thus have become an effective marketing tool that promotes effective brand recall. The right combination of music and emotional lyrics in a jingle can help to strike a chord with the audience. Advertising jingles are musical techniques that businesses use to establish a brand in a memorable, entertaining way and to relay information about a service or product. Therefore global conglomerates have used them through the decades, and top brands today are building a successful brand strategy through captivating jingles.
The perfect jingle can create an emotional connection and humane bond between you and your audience and should be a key part to your overall advertising strategy. Here are few other reasons why a captivating jingle voice over is a super important element to a successful advertising campaign.